INSPIRING WORKSHOPS

Expect inspiration, immersive experiences and more from these workshops by Fujifilm X-Photographers. All workshops last from 9:40am to 2:50pm and include hands-on sessions and lunch.


AN INTRODUCTION TO
OFF-CAMERA LIGHTING
WITH DAVID HOBBY

WHAT YOU’LL LEARN ON
DAVID’S WORKSHOP

This shooting workshop will get you started with a solid foundation in off-camera lighting. We’ll assume no prior lighting knowledge; all you’ll need is a solid understanding of how aperture and shutter speed work and are interrelated. (If you can shoot in manual mode, you’re good to go.)

Lighting gear will be provided. David Hobby will teach you how to work in black & white, and with manually adjusted flash. You’ll learn to control your flash off-camera and shape light to get the look you want. From there, you’ll also learn how to seamlessly blend flash and ambient light together.

ABOUT
DAVID HOBBY

David Hobby is an X-Photographer and master lighting guru based in Maryland, USA. He completed over 10,000 assignments as an editorial photographer before launching Strobist.com in 2006. Since then, millions of photographers from around the world have learned how to light scenes via his free online courses.

Recent other projects include The Traveling Photographer, a video series for Lynda.com shot on location around the world, and The Photographer’s Oil Collective, which allows portrait photographers to collaborate with master reproduction oil painters in the Far East.

FEATURED GEAR: GFX, X Series, EF-X500




EXPLORE DOCUMENTARY &
STREET PHOTOGRAPHY
WITH XYZA CRUZ BACANI

WHAT YOU’LL LEARN ON
XYZA’S WORKSHOP

Perfect for any attendee keen to get more from their street photography, this workshop will equip you with all the tools you need to capture engaging, inspiring images.

Learn the basics of street photography, and how to use it as a good foundation for documentary work. Use the tools from this course to overcome your fears of photographing people in public spaces and feel empowered with the advantages of FUJIFILM mirrorless cameras.

In addition, Xyza will also delve into photo sequencing and will explain in detail how to use photography to tell your stories more effectively.

ABOUT
XYZA CRUZ BACANI

Xyza Cruz Bacani is a Filipina street and documentary photographer who has been featured in The New York Times Lens Blog, CNN and various international publications, not only for her excellence in photography, but also for her inspirational storytelling. Being employed as a domestic worker in Hong Kong for almost a decade, she used photography to raise awareness about under-reported stories, focusing on migrants and human rights issues.

Xyza is one of the Magnum Foundation Human Rights Fellows 2015, and has exhibited worldwide. She’s won awards in photography and is the recipient of a resolution passed by the Philippines House of Representatives in her honor. Xyza is also listed in the BBC’s 100 Women of the World 2015, 30 Under 30 Women Photographers 2016 and Forbes 30 Under 30 Asia 2016. She is also a Global Fujifilm Ambassador.

FEATURED GEAR: GFX, X Series




THE POWER OF
POST-PROCESSING IN TRAVEL PHOTOGRAPHY
WITH ELIA LOCARDI

WHAT YOU’LL LEARN ON
ELIA'S WORKSHOP

With the incredible pace at which technology is developing, the world of digital photography is constantly changing and evolving. Fujifilm has remained on the leading edge as it has pushed the boundaries of what can be captured with a single RAW photo.

Elia will discuss practical photography techniques and will also walk you through his entire post-processing and RAW image editing workflow from start to finish. Learn the techniques in Adobe Lightroom and Photoshop that will help you push the boundaries of RAW images, take your photography to the next level, and help to create and develop your own unique visual style.

ABOUT
ELIA LOCARDI

Elia Locardi is an internationally acclaimed professional travel photographer, videographer, writer, public speaker, Fujifilm X-Photographer and highly skilled educator who spends his life shooting some of the most beautiful locations in the world.

Location independent since March 2012, he and his wife live a 100% mobile lifestyle, perpetually traveling from country to country, continuously circling the globe. Since he began traveling full-time in 2009, Elia has visited more than 55 countries, flown over one million miles and collaborated with major companies, brands, countries and tourism agencies all over the world.

FEATURED GEAR: GFX, X Series




WEDDING PHOTOJOURNALISM &
DOCUMENTARY FAMILY PHOTOGRAPHY
WITH KEVIN MULLINS

WHAT YOU’LL LEARN ON
KEVIN’S WORKSHOP

Want to see how wedding photojournalist Kevin Mullins made the move from DSLR to X Series six years ago and has never looked back? Kevin has photographed over 200 weddings, using everything from the original X100 camera through to the current X-T2 and X-Pro2.

Kevin will show you how his unique style of observational photography transends the boundaries of traditional wedding pictures, and how using a combination of powerful storytelling, emotion and a keen eye for humanity can make your wedding pictures stand out from the crowd. Kevin will also give a glimpse into his world of social documentary family photography, and how street photography helps him craft his art.

ABOUT
KEVIN MULLINS

Kevin is a documentary wedding photographer and social family photographer based in Wiltshire, England. He was one of the first official Fujifilm X-Photographers in the United Kingdom, and has been shooting with Fujifilm since the original X100 was launched in 2011.

Kevin is known across Europe for his unique photographic style and is a well-respected educator, speaking at conferences in the USA, Argentina, Japan and Europe. His wedding photography has recently been exhibited by Fujifilm in a month-long exhibition at Tokyo Square, Japan.

FEATURED GEAR: X Series

EXCITING ELECTIVE COURSES

Shorter courses offer golden nuggets of advice from Fujifilm experts. Running between 3:00pm and 6:20pm each day, these courses last for one hour each, so you can select up to five over the two days.

CREATING CINEMAGRAPHS
WITH GARETH PON

A cinemagraph involves adding movement to a still image. This new medium is not only a compelling new way to create narratives but it has also become one of the most-sought after mediums used by brands in advertisements.

Gareth Pon will teach you best practices on how to capture the highest quality video using the FUJIFILM X-T2 and X-T20 and then use the footage to create compelling cinemagraphs that add another dimension to your portfolio.

ABOUT GARETH PON

Gareth Pon, born in Johannesburg, South Africa believes that everyone should have at least one ridiculous dream they know will come true. Ever since he can remember, his own dream has been to go into space, althought he avoided a career as an astronaut and chose to be a filmmaker and photographer instead.

He was named Africa’s Top Instagrammer in 2014, 2015 and 2016 and has been featured by various publications and channels, including CNN, Fstoppers, MTV & Instagram’s Official Blog. He is now based in Chicago, USA, where he works for Havas – one of the world’s most forward-thinking advertising agencies.

FEATURED GEAR: X Series



VISUAL STORYTELLING: DOCUMENTARY FILMMAKING AND THE CREATIVE PROCESS BEHIND
WITH KARAM GILL

Join award-winning, 23-year old filmmaker Karam Gill in a course that breaks down the process behind creating an engaging documentary. From developing a powerful storyline to shaping a distinct visual style, this hands-on workshop will provide attendees with a comprehensive look into how some of the world’s most popular documentary films are made.

This elective will primarily highlight the X-T2 and demonstrate how the camera is one of the most versatile options for both experienced and everyday videographers/ filmmakers. Over the course of the workshop, attendees will work hands-on to create a short documentary – complete with interviews, b-roll, music and more.

ABOUT KARAM GILL

Karam Gill is an award-winning, 23-year old filmmaker from Los Angeles. In 2016, he wrote, directed, and produced digital content with over 500 million online views. Karam also wrote and directed ‘G Funk’, a hip hop documentary that tells the story of Warren G, Snoop Dogg, Nate Dogg, and how the genre of hip hop was commercialized during the early/mid 90s. The film premiered at the 2017 SXSW Film Festival and was featured at several other festivals throughout 2017. Karam is also a Creative Director at the Los Angeles based creative content studio, 23FIFTN.

FEATURED GEAR: X Series



MORE THAN A POSTCARD:
PHOTOGRAPHING ‘THE UNIQUE’ IN
TRAVEL DESTINATIONS
WITH DAN WESTERGREN

The creation of a compelling travel narrative starts with the choice of a great destination. After that, we need to avoid falling into the trap of making pictures that simply add to our personal bucket list. This elective starts by examining some recognizable destinations and talks about narrowing down the places we should take our cameras. Then it will focus on the exercise of true photo editing, with attendees helping Dan reduce a pile of pictures to those that tell a personal story with vision.

One of the things that makes a great travel photographer – especially a National Geographic one – is an enthusiasm for meeting new people. You need to be able to express the personalities of the people you meet through their work, and interact with them to find out what’s special about how and where they live. Using a camera that is small and unobtrusive helps remove barriers so your pictures are authentic. The FUJIFILM X-T2 and XF lenses really help in the pursuit of genuine travel moments.

ABOUT DAN WESTERGREN

Dan Westergren has spent three decades producing award-winning images as a National Geographic Society photographer, photo editor, X-Photographer, and social media strategist. Westergren is the former Director of Photography at National Geographic Traveler, where he developed a photographic aesthetic that defined the magazine’s visual impact in print, digital, and social media.

As a photographer, Westergren has shot stories and led workshops on all seven continents, including expeditions up Mt. Kilimanjaro, Mont Blanc, the Matterhorn, and skiing to the North Pole. He is now working as a freelance photographer, public speaker and media consultant.

FEATURED GEAR: X Series

IMAGINARIUM: THE PROCESS
BEHIND THE PICTURES
WITH CLAIRE ROSEN

Having the skills to use equipment properly is fundamental to expressing yourself freely, uninhibited by technical blind spots. However, it’s the storytelling that makes imagery compelling. This workshop focuses on crafting compelling imagery by taking a practical look at all the elements that affect your pictures when you are not behind the camera.

This elective will help you unearth the root of your own interests, encourage you to think about what draws you to photography and what you can use it to explore in your work. Learn how to discover your path toward a fulfilling, sustainable, artistic photographic practice.

ABOUT CLAIRE ROSEN

Claire Rosen is an award-winning, widely exhibited artist, whose elaborate constructions often feature anthropomorphic animals or solitary heroines evoking the aesthetics of classical painting.

Claire earned a place on the Forbes 30 Brightest Under 30 list for Art & Design (2012 & 2013) and has received recognition from Communication Arts, IPA, Graphis, and PDN. Her work has been featured in Der Greif, DirectArt, FastCompany, featureshoot, The Guardian, HiFructose Magazine, Juxtapoz, National Geographic, NPR, Refinery29, Slate, Smithsonian Magazine and WPO. Her book, IMAGINARIUM: The Process Behind the Pictures, covers the artistic practice of photography.

FEATURED GEAR: GFX and X Series



CREATING A STRONG AESTHETIC
THAT SPEAKS TO YOU AND
YOUR DREAM CLIENTS
WITH KARA MERCER

Finding your aesthetic and personal vision is so vital to having work that stands out! Come join Kara Mercer, as she teaches how to build your shooting style one shoot at a time with FUJIFILM GFX and X Series. She will answer all your behind-the-scenes questions and leave you with all the skills to create a body of work to be proud of, as well as the know-how of sharing in today’s fast pace social media.

ABOUT KARA MERCER

Kara Mercer is a commercial and editorial photographer and art director based in Seattle, Washington. She specializes in developing content for fashion, travel, and lifestyle brands. Known for her use of light and her eye for creative direction, Kara believes every image should stand strongly on its own while also contributing a unique yet complementary voice when serving as part of a collection. Her work is influenced as much by minimalism and thought-provoking conversations as it is by contemporary studies in human psychology and the emotive, sometimes ethereal feel of Romanticism. With these influences, she seamlessly combines playful narratives with a timeless aesthetic for commercial media campaigns (print and digital) and editorial work.

FEATURED GEAR: GFX and X Series

Available from 3:00 to 6:20pm each day, these optional additional services will let you get your FUJIFILM camera checked and cleaned, print out any images captured from the Festival, or try out the latest FUJIFILM kit.



Sign up for your X Series Check & Clean service. Drop off up to one body and lens between workshops and electives, and pick up by 6:30pm the same day.

Note that the standard Fujifilm Check & Clean Program terms and conditions and limitations apply.


You’ll be creating some epic images at FUJIFILM Festival. Stop by the Printing Station to print up to three of them per day. Printing Station closes at 6:20pm each day.

Certain limitations apply.


Want to learn more about our full X Series and GFX system lineup? Swing by the Product Demo area to test drive your favorites. Demos wrap at 6.20pm each day.

See Product Demo booth for details.




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